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TVS Motor is India's third-largest motorcycle company. The TVS motor has traditionally focused on high-income women and men customer groups. To reach these groups, TVS motor has embarked on an ambitious TV advertising campaign and has decided to purchase 1-minute commercial spots on two types of programs; comedy shows and singing shows. Each comedy commercial is seen by 6 million high-income women and 2 million high-income men. Each singing shows commercial is seen by 3 million high-income women and 12 million high-income men. A 1-minute comedy ad costs $60,000, and a 1-minute singing shows ad costs $110,000. TVS motors would like the commercials to be seen by at least 32 million high-income women and 26 million high-income men. Use linear programming to determine how TVS motors can meet its advertising requirements at minimum cost. Formulate a linear programming model for this problem.
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