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Mega Marketing is planning a concentrated one week advertising campaign for their new Cuts Everything Super Knife. The ads have been designed and produced and now they wish to determine how much money to spend in each advertising outlet. In reality, they have hundreds of possible outlets to choose from, but they decided two outlets: Prime-time TV, and newsmagazines.
Thus, the company wants that you define targets for reaching each market segment and minimize the money spent to reach those targets.
For this product, the targets segments are Teenage Boys, Affluent Women (ages 40-49), and Retired Men. Each minute of primetime TV and page of the new magazine advertisement reaches the following number of people (in millions).
Outlet Boys Women Men Cost
TV 5 1 3 600
Mag 2 6 3 500
Target 24 18 24
Therefore, formulate a linear programming model for this problem and determine the best solution for the Mega Marketing.
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