Reference no: EM131153790

Formulate a letter to the potential buyers.
Instead of using the techniques listed on p.154-158 to motivate an audience, use logos, ethos, and pathos.
After formulate the letter, include a paragraph clearly and specifically explaining how you used each of Aristotle's elements of persuasion to persuade the potential buyers.

In the attachment, the P154-158 .
The paper needs to be 3 pages using 12-point font and 1" inch margins.

Appealing to your audience's emotions

You are a real estate agent who has just shown a home to Tom and Serena Phillips, a young professional couple who seemed very interested in the property. They are looking to start a family in the next few years and like the large backyard. They also like the neighborhood and reputation of the local schools. Most important, the house is in their price range. They are hesitant to make an offer on the house, however, because it's a large investment and because the house needs new carpeting.

You know this house will not stay on the market long. In fact, you have two other buyers who have shown an interest. However, you think this is a perfect house for Tom and Serena, and you'd like to persuade them to make an offer. They have the facts, so you decide to compose a message that emphasizes emotional appeals. Review all the techniques for motivating an audience on pages 154-158. Using at least three of the techniques, develop content that you could use in your message.

Attachment:- p 154-158.rar