User Account

All Pages

Forms of market segmentation

Assignment Help Marketing Management
Reference no: EM131534843

Looking for an example for this assignment.

Write a four to six (4-6) page paper in which you:

  1. Identify two (2) forms of market segmentation for your shoes, and support your choices. Then, identify two (2) target markets for each segment, and explain those choices. Note: A market segment (generally) is the group(s) the firm wants to market to; while the target market(s) is the specific market (e.g., city) that the segment(s) are located in.
  2. Give examples of four (4) actionable goals for your business as you embark on your mission to import shoes into your chosen country. Describe why each goal is important to the firm.
  3. Select the global product marketing program that you feel best suits your firm as a strategic alternative in your chosen country. Provide a rationale to support why you chose this program.
  4. Choose the global pricing policy that will best suit your firm and selected country. Support your decision for choosing such a policy.
  5. Choose the marketing channel alternative that will best suit your firm and selected country. Describe the function of each channel member.
  6. Describe the sales promotions that will be used entice both consumers and trade channel partners.
  7. Determine whether the firm will use salespeople or sales agents to promote and sell your products in the chosen country.
  8. Use at least three (3) quality academic resources for in-text citations in this assignment. Note that Wikipedia and similar type websites do not qualify as academic sources.
  9. Format your assignment according to the following formatting requirements:Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
  10. Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page is not included in the required page length.
  11. Include a reference page. Citations and references must follow APA format. The reference page is not included in the required page length.

Reference no: EM131534843

Questions Cloud

What are two major challenges in accounting for io : On April 18, Dice Co. made a short-term investment in 500 common shares of XLT Co. The purchase price is $45 per share and the broker's fee is $150.
Popular manufacturer brands : Should Best Buy carry its own dealer brands to compete with some of the popular manufacturer brands it carries? Explain your reasons.
Narrow a mission statement : Discuss some of the problems that are created when a company has too narrow a mission statement. Mention a company that you think has a good mission statement.
Will the us company record an exchange gain or loss : Assume a U.S. company makes a credit sale to a foreign customer that is required to make payment in its foreign currency.
Forms of market segmentation : Identify two (2) forms of market segmentation for your shoes, and support your choices.
Explanation of maslows hierarchy of needs theory : Please give a general explanation of Maslow's Hierarchy of Needs theory
Which of given statements are true of long-term investments : Which of the following statements are true of long-term investments?
Determining the advertised product : Write a 300 word essay about an ad on TV that gives you a reason to buy the advertised product and explain why you feel that way.
Examine visual information processing : Write a 1,200- to 1,500-word paper in which you examine visual information processing. Describe visual information processing

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd