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Forms of communication to persuade consumers

Assignment Help Marketing Management
Reference no: EM13926246

1. What is a simple way to engage in international marketing?

  • Licensing
  • Travel abroad
  • Communications
  • Cultural attainment

2. Companies are pursuing which objective when they start with prices high and slowly drop them over time?

  • Market skimming
  • Market tactics
  • Focusing on market share
  • Market pricing

3. Which strategy uses the manufacturer's advertising, promotion, and other forms of communication to persuade consumers?

  • Push strategy
  • Upward strategy
  • Pull strategy
  • Downward strategy

4. What type of distribution places the goods or services in as many outlets as possible?

  • Exclusive distribution
  • Marketing distribution
  • Selective distribution
  • Intensive distribution

5. Which agreements are not necessarily illegal, but they do violate U. S. law if they tend to lessen competition substantially?

  • Loosening agreements
  • Promising agreements
  • Marketing agreements
  • Tying agreements

6. What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher long-run profit while assuming the market price is sensitive?

  • Market skimming
  • Target pricing
  • Sensitive pricing
  • Market-penetration pricing

7. What type of deal takes place when the seller receives some percentage of the payment in cash and the rest in products?

  • Compensation deal
  • Free trade
  • Offset
  • Barter

8. What type of marketing channel consists of an independent producer, wholesaler(s), and retailer(s)?

  • Horizontal marketing system
  • Conventional marketing system
  • Vertical marketing system
  • Rectangular marketing system

9. What takes place when dealers purchase some or all of a product line?

  • Full-line forcing
  • Forcing by brand
  • Half-line forcing
  • Part-line forcing

10. What mode of entry is it when local and foreign investors share ownership and control?

  • Direct investment
  • Joint venture
  • Foreign investment
  • Sole proprietor

11. When a seller agrees to accept partial payment of products manufactured with the supplied equipment it is called

  • price adaptation
  • trade agreements
  • buyback arrangement
  • free trade agreements

12. Which strategy is appropriate when there is low brand loyalty in a category and brand choice is made in the store?

  • Downward strategy
  • Push strategy
  • Pull strategy
  • Side pull strategy

13. What type of marketing system includes the producer, wholesaler(s), and retailer(s) acting as a unified system?

  • Rectangular marketing system
  • Vertical marketing system
  • Triangular marketing system
  • Horizontal marketing system

14. When companies estimate the demand and costs associated with alternative prices, they will choose the price that produces

  • negative current profit
  • break-even current profit
  • lowest current profit
  • maximum current profit

15. Which companies have launched a website without any previous existence as a firm?

  • Pure-click companies
  • Employee-centered companies
  • Customer-centered companies
  • Brick-and-click

16. Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity?

  • Vertical marketing system
  • Conventional marketing system
  • Strategic marketing system
  • Horizontal marketing system

17. Which type of distribution relies on some intermediaries willing to carry a particular product?

  • Strategic distribution
  • Marketing distribution
  • Selective distribution
  • Planned distribution

18. What is an ultimate form of foreign involvement?

  • Foreign trade
  • Foreign investment
  • Direct investment
  • Direct ownership

19. What type of system does a firm employ to decide about the most critical decisions management faces?

  • Advertising strategic system
  • Pulling system
  • Marketing channel system
  • Pushing system

20. When the number of intermediaries are severely limited, this means an

  • inclusive distribution
  • exclusive distribution
  • strategic distribution
  • marketing distribution

21. What form describes a buyer and seller directly exchanging goods with no money and no third party involved?

  • Barter
  • Auction
  • Offset
  • Sale

Reference no: EM13926246

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