Reference no: EM13747572

It is expected that your completed document will be two to four pages in length.

Since a formal market analysis will not be used for this exercise, educated estimates will be sufficient.

2.Situation analysis

1. Market description (note: make sure you segment your market into at least three different segments)

 1.Segment 

   1.Description

   2.Expected % of sales

   3.What consumers want

   4.How consumers will use the product

   5.Support requirements

   6.How to reach them

   7.Price sensitivity

 2.Segment

 2

  1.Description

  2.Expected % of sales

  3.What consumers want

  4.How consumers will use the product

  5.Support requirements

  6.How to reach them

  7.Price sensitivity

3.Segment

3

   1.Description

   2.Expected % of sales

   3.What consumers want

   4.How consumers will use the product

   5.Support requirements

   6.How to reach them

   7.Price sensitivity

4. Miscellaneous

2. Competitive review including discussion of market position, strengths, weaknesses and market share

3. Distribution review