Foreign subsidiaries of zara

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Initially, we can assume that Spanish expatriates (PCNs) would have been chosen to head up foreign subsidiaries of Zara. From Figure 5.2 (Dowling), you can see that there are different roles the expatriate may take in the interplay of HQ and the local unit. what is the MOST important role this expatriate would play in the case of Zara?

Reference no: EM133109054

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