Foreign markets entry decision for singaporean firm

Assignment Help Operation Management

Reference no: EM132242328

Case Study : Foreign Markets Entry Decision for a Singaporean Firm

While traveling to Singapore on a vacation, you meet Ms. Jenny Chang, an Asian business executive, in the plane. She is happy to learn that you are the international business development consultant for a multinational company. She becomes interested in your expertise and asks you to work as her company's consultant for a project involving new business development in Pakistan. Her company has just invented a revolutionary new CAD system for designing and weaving wool carpets that can improve the design and manufacturing productivity significantly. Several patents protect the unique design of this technological system. The CEO has asked you to formulate a recommendation for how to expand into Pakistan. Your choices are (i) to export to Pakistan from the manufacturing plant in Singapore, (ii) to license a Pakistani firm to manufacture and market the computer system in Pakistan and elsewhere, and (iii) to set up a wholly owned subsidiary in Pakistan.

Select the best of the three choices for Ms. Chang. Support your recommendation by first evaluating the pros and cons of each alternative for Chang's company.

This assignment is analytical in nature. You are expected to demonstrate your ability to convert your theoretical understanding of the modes of international business entry into practical applications. Therefore, I would hope that you will relate all of your answers to the situation in the case or the scene presented and not provide generic text book answers.

Some factors that must be kept in mind to analyze the situation and make your recommendations look practical to your client. As a consultant, you can make some assumptions about the different aspects, such as:

1. What is the nature of the product: brand new high technology consisting of a computerized CAD system. The CAD system that this company wants to promote in Pakistan consists of two major parts: the hardware which is a sophisticated weaving machine, and the software that designs the carpets and runs the weaving machine. How important is it to protect patents and the technology from being copied illegally? How important is the firm's intellectual property? How do transportation costs affect your decision?

2. Where is it being manufactured now: Singapore. What is the level of manufacturing sophistication in this country when compared with the target country?

3. What is the nature of the target market: What are the relative business barriers in the two countries? Demand? Economic development? Legal system for resolving disputes? Patent protection laws or enforcement of the law? Availability of skilled engineers and workers? Availability of suitable agents or partners?

The consideration of the above factors will allow you to produce an excellent report for Ms. Chang.

Reference no: EM132242328

Questions Cloud

Identify the top five innovation priorities for organisation : Identify the top five innovation priorities for an organisation, and explain why they are important in achieving the desired future innovation state.

Describe the most difficult project in brief : Tell me about the last time someone discussed a highly technical and complex issue with you. Describe the most difficult project that you have had to complete.

How should the sharing economy be defined : How should the sharing economy be defined? Is Uber an example of the sharing economy - Do new technology-based companies fit under the existing regulatory

Importance of operations and supply chain management : Given the importance of operations and supply chain management, substantiate the importance of operational excellence in managing service and product production

Foreign markets entry decision for singaporean firm : While traveling to Singapore on a vacation, you meet Ms. Jenny Chang, an Asian business executive, in the plane. What is the nature of the product.

Describe one of the variables associated with risk tolerance : In the decision-making process, you must take into account several cultural variables. Describe one of the variables associated with risk tolerance.

Market pricing-job evaluation-pay for knowledge : How will you determine base pay (i.e., market pricing, job evaluation, pay for knowledge etc.) and why did you choose this method?

What ethical issues are created through public data-sharing : What ethical issues are created through public data-sharing sites like GEDmatch? List the positives and negatives.

Improve operational efficiencies without sacrificing quality : Goal: Calculate ways to improve operational efficiencies without sacrificing quality.

User Account

All Pages