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Foreign Markets

Once a strategic focus is decided, the selection of the means of transferring a company's competitive advantage becomes an essential choice - does a multinational company use licensing, exports, wholly-owned subsidiaries, joint venture, direct investment, partnership, or alliance to enter new markets? Or, could it be a mix of all these?

Define and explain each method.

Detail when it would be advantageous, and disadvantageous, to utilize each of the methods.

Offer an example of a multinational company who utilizes each method and explain if you believe it is the most or least appropriate method to utilize for that company given their product or service.

Reference no: EM132853896

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