Foreign culture required cultural adaptation

Reference no: EM133664737

Question

Identify a product or service whose introduction into a foreign culture required cultural adaptation. Identify the country/culture and describe the product or service. Outline briefly why the product or service needed to be modified. Do not use the Canada , India or Nigeria. You must use a new country for this exercise one that you have not used before. Comment on the business/marketing implications ( changes to the 4 P'S). This question will require that students do research on the internet.

Reference no: EM133664737

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