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You are responsible for the launch of a very successful cookie into a new market - a foreign country of Country D. The country has similar Hofstede ratings so you move ahead and assume the cookie will have the same success in the new market using the same marketing and branding. However, after year one sales are barely existent and your boss would like to know how you are going to fix this. What specific cultural analysis do you need to adjust your strategy?

Reference no: EM133144966

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