Forecasts used for new product planning-capital expenditures

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Reference no: EM132225355

1. The management team of Kibbles is holding a meeting to determine which of several marketing activities would be consistent with their culture. Clues to that culture might come from_____________________________.

their annual stockholder’s report

the CEO’s golden retriever

a recent brand identity survey of employees

a competitive survey among consumers

their mission statement

both c and e

2. Forecasts used for new product planning, capital expenditures, facility location or expansion, and R&D typically utilize a

short-range time horizon

medium-range time horizon

long-range time horizon

naive method, because there is no data history

all of the above

3. Terrible Tours has decided their tours will include airfare, hotels and a guide as well a customized day-by-day guidebook describing the local attractions.options:

1) Product

2) Price

3) Promotion

4) People

5) Place

4. The Really Tasteless Frozen Food Company has decided that, based on the financial projections, they are not going to be required to make any adjustments in their gross profit margins.

Product

Price

Promotion

People

Place

5. The Krazy Kat Treats Company has just entered into an agreement with the American Cat Fanciers Association to pass out free samples of their product at the Association’s cat shows in 2009. :

1) Product

2) Price

3) Promotion

4) People

5) Place

Reference no: EM132225355

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