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Q 1. Forecasts have powerful influence on what companies do, through budgets and other planning procedures. Thus, forecasting merits significant management attention and commitment. Provide an example of a budget or sales forecast for a major airlines and outline the components of this budget or forecast.
Q 2. Superior market knowledge is not only an important source of competitive advantage, but it also results in happier, higher volume of, and more loyal customers. Do you agree or disagree with this statement? Why or why not? Defend your answer.
Q 3. Much can go wrong in marketing research and often does. Becoming an informed and critical user of marketing research is an essential skill for anyone who seeks to contribute to strategic decision making. Do you agree or disagree with this statement? Why or why not? Defend your answer.
Q 4. Why do market segmentation and target marketing make sense? Provide an example for the airlines industry.
The discussion assignment provides a forum for discussing relevant topics for this week based on the course competencies covered. To support your work, use your course and text readings and also use outside sources. As in all assignments, cite yo..
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Preferred stock is riskier than long-term debt because its claim on assets and income come after those of bonds?
With reference to the Business Model Canvas and real world business of your choice please examine one good and one bad example of a value proposition of a product (or service) and discuss in your examples why an appropriate customer segmentation i..
Explain the key initiatives currently underway at ACH
1. Suppose that a group of computer hackers discovers a way to break into secure computer networks, rendering such networks useless as a business tool and making obsolete the business methods developed over the last 15 years.
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Research and present at least 2 templates for statement of work (SOW) that most closely aligns with your Key Assignment project.
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