Forecasting accuracy

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Explore these two ideas (one or both):   

Forecasting Accuracy. How accurate should a forecast be? How much should a company pay to obtain accuracy? How should a company justify additional costs (investment and operating) to obtain greater forecast accuracy?  

What is more important, short term forecasting (e.g. week, month, quarter) or long term forecasting (e.g. year, 5-years)?

Reference no: EM131133788

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