Ford promised its customers any colour vehicle they wanted

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Q. In the early 1920s, Ford promised its customers any colour vehicle they wanted as long as it was black. Ford's management assumed anyone buying a car would accept the colour black, so it made products affordable by offering only one variety in large quantities.

Q. It has been said that "channels of distribution may be the best opportunity for a sustained competitive advantage." Based on your Kotler text, would you agree or disagree? Explain why?

Reference no: EM13101138

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