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Ford pass app available to both customers and noncustomers

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Reference no: EM133299928

Question 1. How does Ford take into account the diversity of consumer roles as it plans its future marketing? Explain Ford's approach in understanding two or more roles that can affect the buying decision process for vehicles.

Question 2. In terms of psychological influences on buying, why would Ford make its "Ford Pass" app available to both customers and noncustomers?

Question 3. Ford widely publicizes Sheryl Connelly's research findings about the broad trends affecting consumer behavior. During which stages of the consumer buying decision process is this publicity likely to prove influential, and why?

Reference no: EM133299928

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