Ford historically made different cars in different regions

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1. Why do you think that Ford historically made different cars in different regions? What are the advantages of Ford’s historic strategy? What are the drawbacks?

2. What global developments forced Ford to re- think its historic strategy?

3. How will the “One Ford” strategy benefit Ford? What does this strategy mean for Ford's ability to compete in established markets like the US and Europe, and emerging markets in China?

4. Using the framework outlined in this chapter and summarized in Figure 8.3, how would you describe Ford’s global strategy?

Reference no: EM131739161

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