Force to contend with both domestically and globally

Reference no: EM13717388

Discussion Board

McDonald's is a force to contend with both domestically and globally. The company has been a success story world-wide because of its focus on marketing details and because it plans globally yet acts locally.

Choose a doughnut/cinnamon bun/bread company with presence in two global markets. Access the two countries' specific Web sites for the product you wish to discuss.

List the differences in product offerings in these 2 host countries and then compare same to home based product

Go to your company's Web site in the 2 countries and discuss the promotion/advertising that is done there. Is it different or the same as the home base advertising? Explain.

APA format is mandatory (in text).

There are two main types of databases accessible in the library, through "FIND ARTICLES & BOOKS." Keep in mind that the most popular databases are: ABI Inform Global, Academic Search Premier, and Business Source Premier. As a graduate student, you must steer away from inferior Web sites with anonymous writers, articles found on consultant Web sites, materials on sites like QuickMBA.com, MarketingProfs.com, etc. Dictionaries and Encyclopedias most often repeat the information from your text. Acceptable Internet resources include among others government sites (especially for statistics). You are not permitted to use any open-source Web site in this course.

* Please list all References*

Reference no: EM13717388

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