For this project you will create 2 sales opportunities to

Assignment Help Marketing Management

Reference no: EM13388085

Now that you know everything possible about your customer, how will you connect your message with the customer market segment that you have been developing throughout Weeks 1–3?

For this project, you will create 2 sales opportunities to use to reach out to your customers based on what you know about your industry and product. You will use 2 direct marketing techniques: an advertisement and a sales pitch. The project is separated into 2 parts.

Part 1:This will be a digital advertisement that creates an emotional appeal to reach your target segment of customers, influencing them to buy your product. Include the following elements in your ad:

A logo and/or slogan

A headline

At least 200 words of body copy listing 2 features and 2 benefits of the product

A visual communication element

A 300-word summary of your creative intent

Remember to include the target market’s demographics and psychographics and how the creative ad connects with the selected customers.

Part 2:

This will be an electronic sales pitch or presentation of 300–500 words, including the following elements:

A promotional element, such as a coupon; discount; or buy one, get one free

Explanation of how you will influence your customer to buy the product

Explanation of why you would use the ad that you just created in addition to the sales pitch to encourage a purchase

Reference no: EM13388085

Questions Cloud

A business issued a 30-day 7 note for 36000 to a creditor : a business issued a 30-day 7 note for 36000 to a creditor on account. illustrate the effects on the accounts and

Here is a rubric for your final paper it should be 5-7 : here is a rubric for your final paper. it should be 5-7 pages long not counting titles abstract references table of

The 2007 and 2008 balance sheets for alan jack and sons : the 2007 and 2008 balance sheets for alan jack and sons showed net accounts receivable of 10000 and 14000 respectively

In one of your initial meetings with the chief executive : write 500-600 words that respond to the following questions with your thoughts ideas and comments. this will be the

For this project you will create 2 sales opportunities to : now that you know everything possible about your customer how will you connect your message with the customer market

The sustainable rate of growth represents the rate at which : for the true false answers only submit the question number and answer -- do not include the question in your answer

Sometimes brands need to be repositioned in the marketplace : part 1 deliverable length 1200ndash1500 wordssometimes brands need to be repositioned in the marketplace for a variety

Allison boone had been practicing medicine for seven years : allison boone had been practicing medicine for seven years. her specialty was neurology. she had received her bachelors

What happens if just one of the triple constraint variables : what happens if just one of the triple constraint variables cost time or scope of a project changes? what would happen

User Account

All Pages