Reference no: EM131760382 , Length: word count : 3000
Assignment : Project Writing
The Walt Disney Company is one of the world's leading producers and providers of entertainment and information. Walt Disney Company decided to start its operation in Saudi Arabia with a theme Park named as Disney Land. The Company hired you as Marketing Manager of Saudi Arabian Region.
Assignment Objectives & Requirements:
1. To Market the Disney Land in Kingdom of Saudi Arabia, you have to wite:
a. Introduction about Disney Land business.
b. Product and type of services.
c. Business statement.
d. Business vision.
e. Business objective.
2. Develop a Marketing Plan for Disney Land in Saudi Arabia.
3. Identify its Micro and Macro Environment
4. Define SWOT analysis to Disney Land.
5. Analyze the industry by applying Porters Five Forces
6. How Disney will establish, develop, and enhance mutually beneficial relationships with customers?
7. How will you plan for marketing Research and maintenance of the customer information?
8. For managing brands what resources you will use?
9. How will you create value propositions to meet the requirements of target customers?
10. What procedures and strategies will you follow use when making pricing decisions?
11. Categorize marketing and advertising strategy and method.
12. Describe what are the ethics and laws within your Disney Land.
13. Conclude your report.
Assignment Workload:
• This assignment is an individual assignment.
• The word count for this assignment should be between 2500 to 3000 words.
Assignment Regulations:
• All students are encouraged to use their own words.
• Student must apply Harvard Referencing Style within their reports.
• Student is allowed to cite 10% from the word limit (3000 word limit means 300 words can be cited).
• A mark of zero will be given for any submission that includes copying from other resource without referencing it.
|
Describe at least two dealer promotions
: What forms of CONSUMER sales promotion does YOUR team use?What forms of DEALER (TRADE) sales promotion does YOUR team use?
|
|
What is the after-tax difference to khalid
: Trucking Company, Rashad's employer, claiming $50,000 for pain and suffering, $90,000 for loss of income, and $70,000 in punitive damages.
|
|
Discuss the concept of parent company guarantee
: Discuss the concept of parent company guarantee as it relates to your chosen company. Use two additional sources . - APA, 2 pages , single line.
|
|
Prepare the journal entries for the items
: McDermott Company's bank statement for September 30 showed an ending cash balance of $1,434. The company's Cash account in its general ledger showed.
|
|
For managing brands what resources you will use
: How will you plan for marketing Research and maintenance of the customer information?For managing brands what resources you will use?
|
|
Balance sheet of the business and at what value
: ACC00724 - Accounting for Managers - would you include the chef on the balance sheet of the business and at what value - Statement of financial position
|
|
Analyze relationship between manufacturers and end-customers
: Analyze the relationship between manufacturers and end-customers. Why may integrating the supply chain as discussed in Logistics Management and Strategy.
|
|
Perform a cause-of-change analysis for each company
: Perform a cause-of-change analysis from 2008 to 2011 for each company to disaggregate the increase in revenues from company-owned stores between growth.
|
|
Define your guiding principles and values for your division
: Create a vision and a business model for this new division that clearly demonstrates your decision on what you want your business to become in the future.
|