For illustration when a shopper purchases new shoes he or

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Reference no: EM13392453

Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumer-value hierarchy?

a) Pure tangible product

b) Potential product

c) Augmented product

d) Basic product

Reference no: EM13392453

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