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For each of the four phases of the information research process identify the corresponding steps. Then choose one of the steps and discuss the impact to a marketing research project if that step is omitted or done poorly.
Explain How can one best use the Internet to improve their organization's customer acquisition and retention initiatives
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Duffy and Thomas (1989) advocated that project reviews should be 3-phases. Pre-project reviews assess the feasibility of the project from all aspects, in-project reviews provide feedback on ongoing issues and provide an opportunity for implementin..
What lessons can the bank learn from its online banking operations and what are the costs and benefits of having customers migrate to online banking?
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