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A not-for-profit organization located in Bloomington, Indiana wants to host a 5K fun run/walk in the city of Seymour, Indiana on November 30, 2024 at 8:00 a.m. As part of the development of their event, the organization established some goals and objectives for the 5K fun run/walk: To host an event with over 1,000 participants in Seymour, Indiana To have the course go through downtown Seymour from 8:30 a.m. until 10 a.m. To have the event on Saturday, November 30, 2024 To turn a profit with a registration fee of $40 per participant To have finisher's medals for each participant at the finish line The organizers believe they can accomplish all goals, but need to establish a target market for their event. They are struggling with establishing where they should market the event, how they should market the event, and how they can achieve 1,000 participants. But, the biggest issue they face is a similar event takes place in downtown Indianapolis on the same day at the same time. The organizers would like the participants to be from out of town and bring hotel room nights to the city of Seymour as well as food and beverage purchases in Seymour.
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