Following extract from a scoring model

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You have been given the following extract from a scoring model used to compare three products, A, B and C, in terms of marketing:

a. Using an appropriate model, evaluate the above and comment on your results.

b. If the weighting for 'market trends' were to double (i.e. maximum points increased to 10), what impact would this have on your results?

c. Suggest ways this model could be improved.

Reference no: EM131062392

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