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We develop a sales proposal and follow the stages of the personal selling process, such approach, presentation, objections, close, and follow-up so what approaches we can develop when we meet a customer for the first time? Outline the questions we would ask before we make our presentation to determine the customer's needs and then outline what we would present including the features and benefits of the product. Can we describe two objections that a customer might have? , also two different closing techniques we might use to close the sale? And how would we follow-up with the customer after the sale?
Through this assignment you will be able to showcase the knowledge you gained from this weeks reading and lecture on the first element of the marketing mix, "Product", and if you choose you can use the product life cycle to assist you in explainin..
To evaluate an organization's Strategic Business Units (SBU), the Boston Consulting Group developed a portfolio performance framework.
In this assignment, you will create a Situation Analysis for one (1) of the following companies / brands: Jeep Cherokee, Amazon.com, or Google.
This course is all about how to successfully make complex sales. Using the descriptions and characteristics found in Chapter 1 of The New Strategic Selling.
Select a nonprofit organization which uses Facebook advertisement and examine the main pros and cons of its marketing strategy using Facebook
Task - (I want to take British Airways as the case study) From the public, or commercial sectors, select a service providing organisation or part of an organisation for study present the following Service Operations and Marketing themes.
What is product positioning? What do marketers mean by creating a brand personality? How do marketers use perceptual maps to help them develop effective positioning strategies?
Find three advertisements that you feel are socially unacceptable and three that you feel raise the social conscience of consumers.
Do not be unduly influenced by the Justice Department's stance on the issue. Use your own analysis to reach a conclusion
Describe how customer-centered businesses impact the consumer decision-making process. Describe what tools are used to make effective marketing decisions
One of your best salespeople just announced that she is going to work for a company that sells different products but to the same customers.
Why has eBay succeeded as an online auction marketplace while so many others have failed? Evaluate eBay's fee structure. Is it optimal or could it be improved?
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