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Watch the episode of "The Profit" shown below (10 minutes). The Profit is an American documentary-style reality TV show. In each episode, Marcus Lemonis typically offers an investment and his expertise to a struggling small business in exchange for an equity stake in the business. This episode focuses on a BBQ restaurant named Shuler's BBQ.
As you'll see, Shuler's had great food and a great clientele, but faced challenges. The owners asked a relative to help with the business. His answer was to enhance the business's Facebook page. Marcus clearly thought focusing on Shuler's BBQ Facebook page was not time well spent--that there were more important issues to confront. Marcus was more concerned with (1) food costs, (2) expanding the market for the biscuits the business sold, and (3) adding a general store and a deck on the rear of the business to expand seating.
Two questions: (1) Do you think Marcus was being unfair in downplaying the importance of Shuler BBQ's Facebook page, and (2) If you agree with Marcus, that focusing on the role of the business's input costs and operations was more important, what does this tell you about the role of marketing in the success of a business?
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Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. Due to increase in the preference for light beer drinkers, Chris Prangel wants to introduce light beer version in Mountain Man. An analysis into the la..
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