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Focusing on apple pay taking mobile payments mainstream

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Reference no: EM132302638

Marketing Channels: Delivering Customer Value we are focusing on Apple Pay taking Mobile Payments Mainstream

After years of predictions that mobile payments would replace cash and credit cards, there are finally signs that it might be happening, with Apple Pay leading the way. Although Apple Pay is quickly gobbling up market share, Apple is far from being the first to market.

Explain how Apple jumped into the market and vaulted right over the competition. Taking advantage of its vast network of loyalists and strong distribution relationships, Apple designed a product with security measures that have allowed skeptical U.S. customers to trust digital payments.

Also answers this following question based on the chapter: ( show picture if necessary)

Sketch the value delivery network for Apple Pay as complete as possible.

With respect to Apple Pay, is Apple a producer, a consumer, or an intermediary?

Identify all the reasons why Apple’s partnerships are essential to the success of Apple Pay.

With respect to marketing channels, what are some threats to Apple Pay’s future?

Reference no: EM132302638

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