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Focusing in on certain product areas

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Fisher stated, "Traditionally, our business is chemically based, and we do everything. In the digtal world, it is much more important to pick out horizontal layers where you have distinctive capabilities. In the computer world, one company specializes in microprocessors, one in monitors, and another in disk drives. No one company does it all." Such a sentiment, centered around the concept of companies narrowly focusing in on certain product areas, alludes to a shift to what type of positioning?

Reference no: EM132244746

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