Focuses on one or more particular segments

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1. Think of a product or service that is mass marketed and one that focuses on one or more particular segments. How does the development of marketing strategy differ in the two cases?

2. For a product of your own choosing, pick one logical variable that can be used to segment the market (i.e age). Now add a second variable so that customers have to satisfy the categories of both variables simultaneously (i.e gender). Now, how many possible segments can you identify from a combination of three variables? What implications does this have for the marketing manager?

Reference no: EM132289495

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