Focused much of their marketing efforts on school groups

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Albany's Flint Riverquarium has experienced a problem with attracting enough customers to earn a profit. To boost attendance, the Riverquarium has focused much of their marketing efforts on school groups. In at least 200 words, describe at least three other groups they should consider targeting, provide reasons why each would be attractive groups to target and describe some tactics that should be used to attract and maintain relationships with the targeted groups. Please use the APA format to cite at least four references.Albany's Flint Riverquarium has experienced a problem with attracting enough customers to earn a profit. To boost attendance, the Riverquarium has focused much of their marketing efforts on school groups. In at least 200 words, describe at least three other groups they should consider targeting, provide reasons why each would be attractive groups to target and describe some tactics that should be used to attract and maintain relationships with the targeted groups. Please use the APA format to cite at least four references.

Reference no: EM131283206

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