Focus on getting more business from existing customers

Reference no: EM13319878

You are a regional provider of banking services in the Southwest, and you are growing rapidly by acquiring smaller banks, banks that do not necessarily share your vision. Write a possible marketing strategy for your bank that will unify your marketing plan. How would you make yourself distinctive? Would you focus on getting more business from existing customers, or finding more customers?

Reference no: EM13319878

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