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Focus on features of the product

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John, who comes from an achievement oriented culture, is selling to Ahmed, who is from a nurturing oriented culture. John is frustrated with the lack of progress in his sales call to Ahmed. What should John do?

-Focus on benefits for Ahmed

-Focus on features of the product

-Speak to someone higher up in Ahmed's organization

-Focus on getting to know Ahmed as a person

Reference no: EM133156276

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