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Focus on ethical consultative selling

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Reference no: EM133143647

Scenario

Your one-person, one-van plumbing company has grown over the last 10 years into a nationwide enterprise consisting of 300 plumbers and vans that provides B2B and B2C plumbing services. You want your company to provide outstanding customer service-better than any other plumbing company out there. You also want your team to focus on ethical consultative selling, rather than transactional selling, and build long-term relationships. You've decided CRM software can help you achieve these goals.

Questions: 

  • Which CRM program you will be using and why.
  • What customer and potential information will be entered into the CRM program.
  • How customer and potential customer information will be collected for your CRM.

Reference no: EM133143647

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