Focus on cost savings

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SplitSplit is a new company that bottles and sells California wine in an innovative "split" bottle design which contains both red and white varietals. The founders were unsure if their design was inimitable and filed for both standard and design patents and are now waiting to find out if they will be granted either patent. What strategic approach would you recommend to shield from competitors in the meantime?

Target a small number of customers in a specific group who have an identifiable but very narrow range of product or service interests, and a develop close relationship with them.

Emphasize operational efficiency in an effort to gain a strategic advantage of being acknowledged for quality products delivered faster than the competition.

Focus on cost savings and gain the advantage of being known as the "low-price leader" in the industry.

Diversify and create very large initial market offering so Split will be recognized as having the most choices available for all types of customers.

Reference no: EM132679665

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