Focus on continuous quality improvement

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1. Two advertising or marketing agencies thar offer buzz marketing expertise. What type of buzz marketing services does each provide ? Which company do you think offers the best buzz marketing program? Why?

2. A metal fabricator produces shot gun barrels with an outer diameter that has a 3.5 ± 0.05 inch specification. A machine operator takes several sample measurements over time and determines the sample mean outer diameter to be 3.53 inches with a standard deviation of 0.030 inch. Calculate the process capability index (Round your answer to 4 decimals):

3. Compare the “bad apple” approach to those methods which focus on continuous quality improvement. Determine which method (or methods) you would prefer as a consumer and as a professional and give the rationale for your decision. (You cannot have it one way as a consumer and another way as a professional in health care).

Reference no: EM132234726

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