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Focus of course strategic planning project

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Reference no: EM132853899

Project Report - Identify the Company

The major focus of this course will be writing a strategic plan. You can choose a brick and mortar (traditional) business - including such industries as health care or not-for-profits, Internet-based business, or a company that blends the two (brick & click). You will do your research that will result in your selection of the type of business you will use in formulating a strategic plan.

Procedure

Identify at least two possible companies for the focus of course strategic planning project. 

If you are using your place of work, please include a letter of support from your immediate supervisor, verifying that you have permission for this project.

For those who are comparing and contrasting two possibilities, it is your job this week to complete preliminary research which ensures that you will have required information on the existing companies.

Ability to complete internal and external analysis of competitive strategies

Ability to accurately summarize current company standings in the business community

Access to annual reports containing current mission statement, financials, goals and objectives, etc.

Current customers and competitors.

Reference no: EM132853899

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