Reference no: EM133088955

This focus is on process design and strategy. For this assignment, you will work in a group to identify and analyze a current design process.

Think about a process that you participate in as a customer (e.g. a bank, a restaurant, a doctor's office, airport,retail store, etc.) that seems to operate ineffectively. Your goal as team is to improve the process.

1. Create a flowchart of the current process. You can use MS Visio or other tool with which you are comfortable. Use your textbook as a guide (the opening Global Company Profile in Chapter 7 includes an example of a flowchart).

2. Answer the following questions and identify specifically where in the process there is a failure:

Is the process designed to achieve a competitive advantage in terms of differentiation, response, or low cost?

Does the process eliminate steps that do not add value?

Does the process maximize customer value as perceived by the customer?

Will the process win orders?

3. Redesign the process to bring about improvements in performance. Create another flowchart to illustrate the new process.

4. Write a short summary of how and where you improved the process.