Focus group techniques, Discuss the advantages and

Focus group techniques

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Reference no: EM132308597

Discuss the advantages and disadvantages of the following focus group techniques: • A videoconferencing system that allows marketers to conduct focus groups in two different locations with participants who interact with each other. • A system that uses telephone conference calls for group sessions. • An online focus group which allows respondents at their own convenience to join the discussion and type in their responses.

Reference no: EM132308597

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