Focus group research conducted by advertising agencies

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Focus group research conducted by advertising agencies like Leo Burnett shows that Asia’s youngsters (the proverbial X-generation) mimic American trends, but at the same time, they are pretty conservative. Gangsta rap, for instance, is extremely popular in Malaysia. But many of the values that Asian youths hold are quite traditional: family relations, respect for elders, marriage, and so on. Discuss this seeming contradiction.

Reference no: EM131135328

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