Fndings of behavioral economics

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Imagine that you are a realtor who has two houses for sale, a and b. The house a is bigger than I), but the house .5 has a better location. You can also add some houses from the market listings just to compare them to a and b. Using the ?ndings of behavioral economics, how could you make a look more favorable than I)? How could you make I; look more favorable? Can you think of other ways to use context effects to manipulate customers' preferences?

Reference no: EM133080810

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