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A Canadian fast food restaurant chain, which has loyal customers and strong demand for its products, is thinking about expanding its operations to China. Which of the following would favour the expansion?
Select one:
a.Fluctuating exchange rates affect the value of sales made in different countries.
b.Market research shows that reaching additional customers in Canada will cost more than expanding into China.
c.Chinese companies don't usually use franchising when they try to expand into other countries.
d.Even companies with global brands usually have to tailor their product offerings to accommodate the differing tastes of consumers in different countries.
e.The most costly item on the chain's menu is not its biggest profit contributor.
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