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Assignment Content
Scenario: You are the marketing manager for a local nonprofit charity whose funding is derived from membership fees. You have noticed a severe drop in new memberships and a decline in repeat memberships, which is threatening your organization's ability to survive and grow. You have decided to implement the Five-Step Marketing Research Approach to help clarify the problem and develop strategies for implementation.
Create a 10- to 15-slide Microsoft PowerPoint, Prezi, or Microsoft Sway presentation with speaker notes on the Five-Step Marketing Research Approach in which you detail the steps you will use to address the membership issue that the local nonprofit charity is facing.
Address the following in your role as marketing manager:
Evaluate the plans effectiveness. Recommend 2 additional marketing actions that would supplement the company existing campaign.
Using the Positioning Challenge Template below, assess the customer need listed. For each customer need, briefly describe a solution to that need that could be delivered from a company or organization. Develop a value proposition that clearly stat..
At the end of this course, you will have created a marketing plan for a hypothetical product-based company. Each assignment focuses on a different section of the overall marketing plan. For Assignment 1, you will compile information on the company..
Give an example of how the Apple IPhone 8 can grow by applying each of the product/market expansion grid strategies.Be sure to name and describe each strategy and discuss how the company might use each strategy to grow.
In any organization you will serve a role in the marketing plan and implementation. This final project will prepare you for that role.
Would you give any type of refund or exchange to the woman? Why or why not?What opportunities do you see in this transaction?
List the key ideas you have extracted from the prescribed e-learning activity - ideas and explain how the ideas should be applied.
Market Research Report
Justify the measurement scheme. Defend that the measures are valid representations of the constructs and their functional roles in the theory.
Assessment - Social Media Marketing Plan - choosing a multi-national organisation unless you focus on a single country where they have a presence. If it is a very large company, you should focus on a single business unit to be realistic.
Identify a firm that you would like to join or one that you just find interesting. Complete the given research on your target firm:
As you learned this week, understanding your competition and adjusting your own business accordingly is critical to a business's success.
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