Five step marketing research approach

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1. Overall, the average level of performance in an industry is likely to be highest when the threat level of rivalry, and substitutes is low, but the threat level of suppliers, buyers and new entrants is high. Do you agree or disagree with the previous statement? Why? Explain your answer.

2. How can managers communicate with an employee that they are not doing their job correctly without them getting upset

3. What are two alternative approaches to conducting market research from the five step marketing research approach?

Reference no: EM132175910

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