Reference no: EM132224775
1. Evaluate the impact of the five forces that drive competition in the retailing industry using specific examples.
New Entrants to the Market
Bargaining Power of Suppliers
Bargaining Power of Buyers
Threat of Subsitutes
Rivalry within the Industry
2. In the Gap/Big Data case, the result of a decision to sell on Amazon.com would have affected what aspect of the marketing mix?
product
position
place
price
3. In the Fibertec case, you were asked to compare 2 cash flows --- one for manufacturing in-house; the other for contracting out. The next best alternative that is sacrificed in making an economic choice is
opportunity cost
variable cost
cost-benefit anslysis
fixed cost
4. Which of the following is a true statement on services areas
a. Servcie areas will be the same for different organizations
b. hospitals in rural areas have ill-defined services areas for their particular servcies
c. the service areas for public health departments are homogenous within a state, without regard to whether they are metropolitan or rurual
d. Determining the geographic boundaries of the service area may be highly subjective and is usually based on patient histories, the reputation of the organization and available technology.