Five forces model of industry competition

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If Howard Schultz had gone to Business School and studied the work of Michael Porter and his Five Forces Model of Industry Competition and the usual SWOT framework presented across Business Schools, do you think that he would have gone into the coffee business? Do explain your answer. And what did your Professor tell you about how indeed Howard Schultz was really persuaded to get into the coffee business?

Reference no: EM133167488

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