Five evaluation factors for a secondary source

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Reference no: EM133031909

1. You have received a business research report done by a consultant for your firm, a life insurance company. The study is a survey of customer satisfaction based on a sample of 600. You are asked to comment on its quality. What will you look for?

2. Explain how each of the five evaluation factors for a secondary source influences its management decision-making value: (a) Purpose, (b) Scope, (c) Authority, (d)Audience, (e) Format

Reference no: EM133031909

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