Reference no: EM131130769 , Length: 1100 words
Answer the following question based on case study of Kustom cupcakes
I From a firm's perspective, successful pricing strategies that help create customer value are influenced by the five C's of pricing. Each canpotentially affect how firms Determine their price level. Briefly explain each of the factors and how these currently affect Kustom Cupcakes' approach to pricing. Is the relative influence of the five Cs upon Kogan Cupcakes likely to c'onge in the fuk.ire? Explain.
2. Although this is a relatively new retail business in the Perth market, Kustom has net the standards for quality cupcake. Based on their track record, consumer demand for their offerings is likely to tem.', high and will potentially expand. Briefly discuss any potential factors likely to have an impact on their approach to pricing if Kustom Cupcakes continues to grow.
3. Pricing levels are relatively high because they offer some of the best cupcakes in the Perth market with quality ingredients. Briefly explain the different approaches marketers can potentially adopt when developing their pricing strategies. Highlight which specific approach Kustom Cupcakes are currently adopting. Under what circumstances will Kustom be likely to change their r,erall approach to pricing? Explain.
Academic requirements:
• Answers must be completed.
• All work must be referenced using the APA method.
• Provide a reference list
Attachment:- case study on kustom cupcakes.rar
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