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Fitness club to appeal to segment

Assignment Help Marketing Management
Reference no: EM131388941

You are a marketer of a chain of Fitness Clubs. Use VALS Segmentation profiles to determine:

a) 2 segments you would target for your club

b) How you would position the Fitness club to appeal to each segment.

c) What marketing Strategies would you use to appeal to the two segments.

Reference no: EM131388941

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