Fish-based fertilizer to the organic farming market

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You are an entrepreneur who is attempting to introduce a new fish-based fertilizer to the organic farming market. Your fertilizer will compete with an already well-established manure-based fertilizer that is the product most commonly used by organic farmers. A second entrepreneur is also attempting to displace the manure-based fertilizer as the "go to" in the organic farming with a plant-based fertilizer. Which of the following statements is correct?

The plant-based fertilizer is the technology benchmark.

The manure-based fertilizer is the industry benchmark.

The plant-based fertilizer is the industry benchmark.

The manure-based fertilizer is the technology benchmark.

A and B are correct.

C and D are correct.

None of the above are correct.

Reference no: EM132377323

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