First two sections of strategic marketing plan

Assignment Help Operation Management
Reference no: EM132201555

This week you will be completing the first two sections of a Strategic Marketing Plan. This plan is to be based on your New Shoes Simulation company. Marketing Plan Section I: Situation Analysis (Internal and Environmental Analysis) The internal analysis (company history) Market Description (competitor's analysis) Current Marketing Mix Description/Situation ( Existing Product, Price, Distribution, Promotion) The environmental analysis (SWOT- Strengths, Weaknesses, Opportunities, Threats) Marketing Plan Section II: Objectives and issues: at least 2 objectives (specific and measurable) Marketing Strategy: Branding Positioning Target Market (Market Segmentation) Assignment 5 Parameters: Accurate description and reference of all concepts and theories learned from course material. Practical examples of concepts that lead to continuing interest in the topic. Synthesis of concepts and theories from other course activities. Well-organized, clearly presented work ( free from excessive spelling and grammatical errors) Properly cited sources using APA 6th edition. Ensure use of the assignment rubric, template, and guidelines (attached)

Reference no: EM132201555

Questions Cloud

Which leadership personality traits and attitudes : Which leadership personality traits and attitudes do you like to see in those leading you, and why?
Describe how you could validate this new aptitude test : Describe how you could validate this new aptitude test so that meaningful data will be available after the first 50 new sales representatives are hired.
Arise during the four stages of organizational growth : Discuss the organizational characteristics that arise during the four (4) stages of organizational growth.
Think corruption can take within public organization : What forms do you think corruption can take within a public organization?
First two sections of strategic marketing plan : This week you will be completing the first two sections of a Strategic Marketing Plan. This plan is to be based on your New Shoes Simulation company.
Why this is big consideration in operations management : Explain (a) ergonomics and the work environment and (b) why this is a big consideration in operations management?
Evaluation of strategic alternatives to the acquisition : Evaluation of strategic alternatives to the acquisition (“Make” option)
Strategic role in driving organizational performance : How does HR play a strategic role in driving organizational performance?
What are the marketing issues in indonesia : What are the Trade Barriers in Indonesia? What are the Marketing Issues in Indonesia? :

Reviews

Write a Review

Operation Management Questions & Answers

  Book review - the goal

Operations Management is about a book review. Title of the book is "Goal". This book has been written by Dr. Eliyahu Goldartt. The book has been appreciated by many as one of those books which offers an insight into the operations and strategic capac..

  Operational plan in hospitality enterprise

Operational plan pertaining to a hospitality enterprise is given in detail in the solution. The operational plan is an important plan or preparation which gives guidelines regarding the role and responsibilities of each and every operation at all lev..

  Managing operations and information

Recognise the importance of a strategic approach to the development and deployment of organisational information systems. Demonstrate an understanding of the importance of databases and their integration to the organisation's overall information mana..

  A make-or-buy analysis

An analysis of the holding costs, including the appropriate annual holding cost rate.

  Evolution and contributor of operations management

Briefly explain Evolution and contributor of Operations management.

  Functions and responsibilities of an operations manager

A number of drivers of change have transformed the roles, functions and responsibilities of an operations manager over recent years. These drivers have not only been based on technological innovations but also on the need for organisations to develop..

  Compute the optimal order quantity

Compute the Optimal Order quantity of DVD players. Determine the appropriate reorder point.

  Relationship to operations practice in the organisation

Evaluate problems in operations and identify approaches to overcoming them. Critically evaluate operating plans and identify areas for improvement. Justify, implement and evaluate changes to operations in line with modern approaches.

  A make or buy analysis

Develop a report for Figi Fabricating that will address the question of whether the company should continue to purchase the part from the supplier or begin to produce the part itself.

  Prepare a staffing plan

Prepare a staffing plan showing the change of your unit from medical/surgical staffing to oncology staffing.

  Leadership styles in different organizations

Ccompare the effectiveness of different leadership styles in different organizations

  Risk management tools and models

Be able to understand the concept of risk, roles and responsibilities for risk management and risk management tools and models.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd